Students will be required to take each of the following courses:
Graduate Market Research Curriculum
| Course ID |
Course Name |
Credits |
Offered |
| BMBA 9457* |
Market Decision Making |
2 |
Fall and Spring |
| BMBA 9455* |
The Role of Quantitative Analysis in Business Decision Making |
2 |
Fall and Spring |
| BMKT 7611 |
Marketing Research |
3 |
Spring |
*Core Class required for ALL MBA students
Students must complete 6 credits from the following courses:
Graduate Market Research Curriculum
| Course ID |
Course Name |
Credits |
Offered |
| BMKT 7652 |
Digital Marketing |
3 |
Periodic |
| BMKT 7597 |
Directed Research
/Marketing |
1 to 3 |
With Approval |
| BQUA 7845 |
Logistics and Operations in Supply Chain Management |
3 |
Spring |
| BMKT 7634 |
Marketing Metrics |
3 |
Periodic |
| BMKT 7620 |
New Product Planning and Development |
3 |
Periodic |
| BMKT 7319 |
Products Liability |
3 |
Periodic |
| BQUA 7630 |
Supply Chain Analytics |
3 |
Periodic |
| BQUA 7825 |
Supply Chain Management |
3 |
Periodic |
| BSAN 7011 |
Exploratory Data Analysis and Data Visualization |
3 |
Every Semester |
| BSAN 7001 |
Introduction to Data Analytics and Business Intelligence |
3 |
Every Semester |
| BSAN 7021 |
Predictive Analytics |
3 |
Periodic |
| BSAN 7045 |
Project Management |
3 |
Spring |
