Graphic Design and Advertising
Rooted in theory and fostered by technology, the Art, Design, and Interactive Multimedia (ADIM) program prepares students to be design thinkers and visual communicators. The Graphic Design and Advertising concentration teaches students to create conceptual, visual solutions for commercial and social applications. Students learn to combine typography, imagery, and color to communicate, educate, inspire, persuade, or entertain. Courses are project-based and taught in a studio environment focusing on various mediums including print and web.
Many ADIM majors join the College’s chapter of American Institute of Graphic Arts (AIGA), advancing their portfolios by contributing to pro bono design projects and participating in collaborative meetings that cultivate esteem for the creative arts.
Learning Outcomes Include:
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles
- Communicate effectively as professional artists/designers and connect with their audience using visual, oral, and written presentation skills relevant to their field
- Solve multifaceted design problems through the application of design concepts and theories
- Efficiently use industry standard technology and equipment
